COREY - Digital Strategy & Retail Launch

We built COREY’s social media profiles and led the digital marketing strategy across five product lines: audience segmentation, content pillars, paid-media planning and a 3-month content calendar. We also produced point-of-purchase (POP) artwork and retail launch assets. Deliverables: social asset briefs, media plan, POP artwork, influencer guidelines and a KPI dashboard for performance tracking.